Our role is not to create the latest “technical” fibre. Nature has already done that, and without an oil rig in sight. Merino wool was born not in a lab, but in the mountains of New Zealand. The Icebreaker fibre factory works 24 hours a day, on the back of a sheep. Sustainability is at the heart of Icebreaker, and we aim for profitable sustainability — a business model that balances ecology with economy. It’s possible because nature is an astonishing designer. Everything it creates is simple, efficient and beautiful. We believe nature is a powerful force that is within us and around us. We have harnessed this force to become the passionate world leader in merino.