Companies should have values.
Our company, Darn Tough Vermont, has values. Our values are straightforward.
They are – We are direct, straightforward and truthful. We value honesty and a hard day’s work. We are penny foolish and pound wise. We are tough independent and respectful. We value families. We value differences. We wear it on our sleeves. We are authentic. We have yet to produce our best sock.
When we say our socks are durable, it’s about more than wearing through – it means they will remain comfortable, with a performance fit, day after day. Our warranty data helps us improve, and we knit a better sock.